SMSalazar
MarketingMINNEAPOLIS–SAINT PAUL

INTEGRATED MARKETING COMMUNICATIONS

Thoughtful strategy.
Purposeful
communication.

A clear plan. Words that matter.
Marketing with a reason behind it.

I help organizations turn business goals into marketing plans, meaningful messages, and content that connects. From the big picture to the details of getting it done.

Let’s explore working together
Hands preparing balanced meals in a professional school nutrition kitchen
For organizations advancing their business and the greater good.
STRATEGIC PLANNINGMESSAGING & CONTENTINTEGRATED CAMPAIGNS

A MORE INTENTIONAL APPROACH

Pause. Find the focus.
Make the work count.

When every channel demands more content and every trend feels urgent, it helps to step back. What are you trying to accomplish? Who needs to hear from you? What will actually make a difference?

I bring together the art and science of marketing—thoughtful writing, design and intuition, informed by research and analytics. The goal is purposeful work that supports your strategy, respects your audience, and improves as you learn.

01 / HOW I CAN HELP

Strategy and execution,
connected from the start.

01

Strategic marketing planning

Bring direction to your marketing with a plan aligned to your organization’s goals—and support to put it into practice.

  • Marketing plans and priorities
  • Social media strategy
  • Research and performance review
02

Positioning & messaging

Clarify what you offer and why it matters. Make complex ideas accessible while keeping your brand’s voice intact.

  • Positioning and value propositions
  • Key messages
  • Brand-aligned copywriting
03

Intentional content

Give your audience something useful. Develop content with a purpose, a clear message, and a place in the bigger plan.

  • Blog posts and website content
  • Thought leadership content
  • Email nurturing campaigns
04

Integrated campaigns

Connect your message across channels. Plan and execute coordinated marketing efforts that support a shared objective.

  • Campaign planning and execution
  • Email, social and web coordination
  • Results review and refinement

02 / WHO I WORK WITH

Organizations with something
meaningful to move forward.

A particular interest in food, community wellbeing, and positive social, environmental, and economic change.

A

Hunger relief &
school nutrition

My experience includes hunger-relief nonprofits and school meal catering. I’m interested in helping organizations communicate the value of their work and build meaningful connections with the people they serve and engage.

EXPERIENCE / Hunger-relief nonprofits · School meal catering

B

Food businesses &
emerging brands

I welcome conversations with food businesses, including catering organizations and emerging better-for-you consumer packaged goods brands. Better-for-you CPG is an area I’m looking to grow into, building on my food-sector experience.

INTEREST / Better-for-you products · Purpose-led food businesses

C

Food waste &
public education

I’m also interested in B2B organizations addressing food waste and public programs focused on consumer education and behavior—where clear communication can help people understand and act.

INTEREST / Food waste solutions · Consumer education · Public programs

03 / A COLLABORATIVE PARTNER

Big-picture thinking.
Hands-on support.

I work alongside your team and across departments to connect strategy with execution. Thoughtful communication, careful attention to language, and a willingness to get into the details are central to how I work.

Supporting organizations in the Twin Cities and beyond.
Your marketing team needs capacity

You’re a one-person marketing team, or your team has more to do than time to do it. Bring in additional expertise for planning, writing, and campaigns without adding a full-time role.

You want to deepen audience engagement

Your organization is established and ready to nurture existing relationships. Build a more connected approach through email campaigns, useful blog content, and thought leadership.

You’re finding your message

You’re emerging or entering a new phase. Clarify your positioning, value proposition, and key messages so your marketing has a strong foundation.

It’s time to reset and refocus

Take a deliberate pause to review your priorities, refresh your approach, and focus your effort on work that serves your goals and your audience.

LET’S EXPLORE WORKING TOGETHER

What would you like
your marketing to accomplish?

Tell me about your organization, what you’re working toward, and where you could use support.

Contact details will be added here soon.